The Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands is a comprehensive and visually captivating book that offers a historical overview of brand development through the 20th century. It is a richly illustrated guide that provides valuable insights into the evolution and sustenance of iconic brands.
One of the standout features of this book is its extensive collection of illustrations and photographs that showcase the evolution of well-known brands such as Band-Aid, Morton Salt, and Coca-Cola. Each brand’s story is accompanied by an interesting and well-told narrative, making it a fascinating read for anyone interested in the history and artistic aspect of branding.
However, some readers have pointed out that the book may not entirely align with its title and subtitle. While it offers a captivating historical overview of brand development, it may not serve as a complete guide to building, designing, and sustaining brands. The book lacks a comprehensive discussion of branding dos and don’ts, and it primarily focuses on successful brand stories, potentially creating a survival bias.
Despite this minor drawback, the Brand Bible excels as a visual reference for iconic brand stories and provides a wealth of historical and artistic insights into the world of branding. The book’s extensive collection of pictures and brand collateral at various stages of the last 100 years makes it a valuable addition to any brand enthusiast’s collection.
In conclusion, the Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands is a captivating and visually stunning book that offers a unique perspective on the evolution and sustenance of iconic brands. While it may not entirely fulfill its promise as a complete guide, it excels as a historical reference and a source of artistic inspiration for brand enthusiasts.