Maximillion Cooper, also known as Maximillion Fife Alexander Cooper, is a prominent British entrepreneur, skateboarder, and race car driver, best recognized for founding the Gumball 3000, a celebrity motor rally that has become a cultural phenomenon since its inception in 1999. With a net worth estimated at $60 million as of 2024, Cooper has successfully blended his passions for cars, fashion, and entertainment into a lucrative business empire.
Born on July 13, 1974, in England, Cooper initially pursued a career in fashion design, studying at Central St. Martin’s College of Art and Design. His entrepreneurial journey began with the Gumball 3000, which started as an informal road trip among friends and has since evolved into a high-profile event attracting celebrities and affluent participants from around the globe.
The Gumball 3000: A Unique Blend of Culture and Competition
The Gumball 3000 is not just a race; it is a celebration of automotive culture, fashion, and music. Covering a 3,000-mile route on public roads, the rally typically features around 120 celebrity drivers, including notable figures like Lewis Hamilton, Usher, and Deadmau5. The event has gained immense popularity, with participants required to pay an entry fee that has skyrocketed to over $100,000 in recent years.
The inaugural rally took place from London to Rimini, Italy, and was marked by lavish parties and celebrity attendance. The event’s name is rumored to be inspired by classic races from the 1930s, where the prize was a gumball machine. Over the years, the Gumball 3000 has been featured in various media, including a special on MTV’s “Jackass,” which further propelled its fame.
Controversies and Challenges
Philanthropic Efforts
Maximillion Cooper is also known for his philanthropic endeavors. He established the Gumball 3000 Foundation, which focuses on helping underprivileged youth in the UK through educational and environmental projects. The foundation partners with various organizations, including Tony Hawk’s Stand Up for Skateparks, and has made significant donations to charities, including funding trips for terminally ill children during the holiday season.
Personal Life and Relationships
Cooper’s personal life has garnered attention as well. He was previously married to Julie Brangstrup, with whom he shares four children. The couple divorced in 2010. Later that year, Cooper met rapper Eve, who participated in the Gumball 3000 rally. Their relationship blossomed, leading to their marriage in 2014 in Ibiza. The couple welcomed their first child together, Wilde Wolf Fife Alexander Somers Cooper, in February 2022.
Maximillion Cooper’s Business Ventures
Cooper’s net worth primarily stems from his business ventures associated with the Gumball 3000 brand. The company not only organizes the rally but also sells apparel and collaborates with major brands like Puma and Adidas. The Gumball 3000 has expanded into various media, including films and video games, further solidifying its place in pop culture.
Conclusion
Maximillion Cooper’s journey from a fashion designer to a multimillionaire entrepreneur is a testament to his innovative spirit and passion for cars and entertainment. The Gumball 3000 has become a symbol of luxury and excitement, attracting celebrities and car enthusiasts alike. With a net worth of $60 million, Cooper continues to make waves in the business world while also giving back to the community through his charitable efforts.
FAQs
How did Maximillion Cooper make his money?
Maximillion Cooper primarily earns his income from the Gumball 3000 brand, which includes organizing the celebrity motor rally and selling apparel. Collaborations with major brands and media projects have also contributed to his wealth.
Do Eve and Maximillion have a child?
Yes, Maximillion Cooper and Eve welcomed their son, Wilde Wolf Fife Alexander Somers Cooper, on February 1, 2022.
What is the Gumball 3000?
The Gumball 3000 is a celebrity motor rally that covers a 3,000-mile route on public roads, blending elements of fashion, music, and entertainment. It attracts celebrity drivers and has become a significant cultural event since its inception in 1999.
What philanthropic efforts is Maximillion Cooper involved in?
Maximillion Cooper established the Gumball 3000 Foundation, which focuses on helping underprivileged youth in the UK through educational and environmental projects. The foundation partners with various organizations and organizes charity auctions to raise funds.
What controversies has the Gumball 3000 faced?
The Gumball 3000 has faced controversies related to speeding incidents and legal issues, including a tragic event in 2007 that resulted in the deaths of two bystanders. In response, organizers emphasize that the event is not a race and encourage participants to drive responsibly.